Overview
Activ.Co is an all-female hybrid fitness studio located in the neighbourhood in the North and East. This is a project on finding an identity for an all ladies gym, Activ.Co, in order to modernise content creation and consumption with accessibility and warmth.
To understand more about the project:
View Presentation Deck / Test Prototype
**Links above will lead you to open a new window to view. Prototype may not suitable to be viewed on mobile.
Activ.Co is an all-female hybrid fitness studio located in the neighbourhood in the North and East. This is a project on finding an identity for an all ladies gym, Activ.Co, in order to modernise content creation and consumption with accessibility and warmth.
To understand more about the project:
View Presentation Deck / Test Prototype
**Links above will lead you to open a new window to view. Prototype may not suitable to be viewed on mobile.
Role
user research, creative sprint, behavioural insights, prototyping, collaboration
Team
Jodi Choo
user research, creative sprint, behavioural insights, prototyping, collaboration
Team
Jodi Choo
Background
The scope is to revamp the branding to show a visual clarity on identity and to redesign their booking platform online with an easy to use interface and navigation.
The scope is to revamp the branding to show a visual clarity on identity and to redesign their booking platform online with an easy to use interface and navigation.
The objective of the project is to:
- Reach out to more women from all walks of life
- Highlight women empowerment and inclusivity
- Educate ladies on fitness literacy
- Empower women by instilling an active lifestyle
- Bring awareness to the importance of a working out in a safe space
Insights
Users are more tolerant of minor usability issues when they find an interface visually appealing. However, if users are unable to find a balance with both, it became a pain point for users.
- Infomation Overloaded
- Inconsistent Website Architect
- Unresponsive Design
Users are more tolerant of minor usability issues when they find an interface visually appealing. However, if users are unable to find a balance with both, it became a pain point for users.
Solution
As the target audience grew up in this technology advanced environment where their language is highly visual and therefore, there is only 8 seconds for brands to capture their attention before they move on to other things. With the advent of responsive design, a long pages with negative space would help tackle with infomation overload and it can be easily applied to mobile view.
To understand more about the project:
View Presentation Deck / Test Prototype
**Links above will lead you to open a new window to view. Prototype may not suitable to be viewed on mobile.
View Presentation Deck / Test Prototype
**Links above will lead you to open a new window to view. Prototype may not suitable to be viewed on mobile.